Principal, Market People
Gerald Richards is an international trainer and coach in leadership, marketing, sales, management and finance. He has a background in accounting and finance with international enterprises, before entering the world of selling. Beginning as a representative he quickly moved to Sales Manager, Regional Manager and National Sales and Marketing Manager with multinational organisations.
Gerald trains and coaches individuals and groups in various business disciplines, working across Asia, the United States, New Zealand and Australia, and has extensive experience in the FMCG area. He is a Fellow of the Australian Marketing Institute, and a Certified Practising Marketer.
Gerald has successfully run his own small business for over twenty years, and understands the physical, financial and emotional challenges and opportunities of operating in this environment.
