James & Wells

James & Wells champion innovation and the people who create it. Why are we so passionate? Well, it’s sad but true, historically Kiwis haven’t made the most of their great ideas. Maybe because most people don’t realise that 80% of the value of their business is in intangible assets.

James & Wells has a dedicated Food and Beverage Innovation Team, enabling Kiwi F&B businesses to own and leverage their competitive edge with access to intellectual property, commercial and export advice.