The U.S. Meat Export Federation (USMEF) is a non-profit trade association working to create new opportunities and develop existing international markets for U.S. beef, pork, lamb and veal. The office in Singapore services the ASEAN & Oceania countries. Besides providing the public relations function of advertising and promotional activities; market research and trade information; the office also conducts meat merchandising and marketing workshops for the import, retail and food service trade.