JC’s Quality Foods

There’s only one thing better than J.C.’s Quality foods nuts and dried fruit and that’s their story. Joe Cannatelli started J.C.’s over 15 years ago with a single product, a fruit bar and a single delivery vehicle, Mum and Dads 1984 Commodore.

Joe grew up on an apple orchard in the eastern suburbs of Melbourne, where his parents ran a 7-day a week fruit and veg store. It was these tough and humble beginnings that Joe developed a love of the “mum and dad” store and fresh produce, including nuts.
After a stint at an economics degree at University, Joe was working with his dad, Frank in the family fruit shop and doing big hours in the hustle and bustle of Footscray’s Wholesale Market when he decided to have a go at his own fruit shop in Melbourne’s east.
A very long story short, the confectionary line Joe had on his counter was selling better than his fruit and veg! So, in the afternoons, while mum looked after the shop, Joe was off distributing this single line to othe