Private Label vs. Branded Products
Private label supply is a major opportunity for New Zealand businesses in the Australian food and beverage market - but to get it right, you need to plan carefully and know the market well.
This session will give you key background on what private label is, and what it means in the Australian context; how it differs from a branded product approach; how private label functions in foodservice and in key retailers (including Woolworths, Coles, Aldi and Costco), and the key trends across the industry in Australia and overseas. Margaret will also introduce you to the pros and cons of a private label approach, how the supply chain for private label operates, and how to manage your margins, using case studies from the Australian market to demonstrate how companies have tackled the market. You’ll leave the session better equipped to decide if private label is right for your business in Australia and to build a plan for success in this important channel.