Auckland 2016

25-27 Jun, Sat–Mon 10pm–5am, ASB Showgrounds

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Peter Brown

Peter Brown

Head of the James & Wells Food and Beverage Innovation Team

Peter Brown is a Registered Patent Attorney, specialising in food and beverage innovation and natural products with therapeutic properties. He works with universities, R&D institutes, large corporates and SME companies to identify and leverage their competitive edge in the food industry. Leading the firm’s health claims advisory service, Peter helps assess his clients’ current and future product portfolios in relation to nutrient/health claims under Standard 1.2.7, as well as assisting with the self-substantiated health claim process. With a doctorate in molecular biology and protein biochemistry linked to disease, Peter's scientific background provides a solid foundation for quickly understanding a variety of technologies.

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See Peter Brown live in Auckland 2016

Monday 27 June
More than just a regulation: strengthening your competitive edge with nutrition and health claims
11:45am-12:45pm Seminar Series

Peter Brown

James & Wells

Regulatory changes are often seen as a hurdle. But as Peter Brown, Head of the James & Wells Food and Beverage Innovation Team will discuss, Standard 1.2.7 offers a new option for nutritionally focused F&B companies to identify, secure and maximise their competitive edge. With the spotlight on identifying untapped opportunities for health claims on existing and future products, attendees will develop an understanding of how to leverage the commercial potential, including alternative revenue streams and exit strategies.

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