For over 50 years the Juan Valdez name has been synonymous with high-quality Colombian coffee. The brand has represented Colombia's National Federation of Coffee Growers since 1959.

Juan Valdez is the only Premium Coffee brand directly connected to its origins. Owned by 540,000 coffee growers who work with pride and dedication every day to offer you the best coffee in the world, Juan Valdez’s values are centred around the well-being of Colombian coffee growers, society, and the environment.