Since 1999, Sovereign Brands has pursued its goal of becoming the wine & spirits industry’s most innovative creator of unique, forward-thinking new brands. We have a portfolio of successful brands, including Luc Belaire, a smash-hit line of French sparkling wines but also the fastest-growing Rum brand in the world Bumbu and now The Deacon, a premium blended Scotch Whisky like no other. We are developing more brands that will complement Pernod’s portfolio, as Belaire, Bumbu and The Deacon do.
We continue to grow as we introduce our brands into new markets around the world, and we are constantly at work developing exciting new products. Our brands can be found in more than 100 countries.