What The Food isn't your average health food brand. Based in the heart of the Waikato, this small batch snack company is shaking up the world of raw and gluten free treats - one bar at a time. Founded in 2017 and taken over by Katherine in 2024, What The Food was built on the belief that treats should taste amazing and make people feel good. With a background as a Food Technologist and a passion for creating allergen-friendly options, Katherine is giving WTF a new life. What The Food supplies cafes across the North Island with slices, bars, and catering boxes that stand out for their unique fruity flavours and commitment to quality. Everything is made with care, in small batches, without refined sugar — just real, feel-good ingredients. What The Food is for health-conscious rebels who want to treat themselves without compromise.